{"id":5456,"date":"2026-09-12T03:10:22","date_gmt":"2026-09-11T22:10:22","guid":{"rendered":"https:\/\/fletcherstudios.net\/blog1\/?p=5456"},"modified":"2026-09-12T03:10:22","modified_gmt":"2026-09-11T22:10:22","slug":"soft-launching","status":"publish","type":"post","link":"https:\/\/fletcherstudios.net\/blog1\/2026\/09\/12\/soft-launching\/","title":{"rendered":"Soft Launching"},"content":{"rendered":"
\"Booper
Hooray!<\/figcaption><\/figure>\n

Well, it was either that or The Chambers Bros. ‘The Time Has Come Today’<\/p>\n

Because of life, complications and the never ending parade of things getting in the way of making games – I’ve decided to stop puttering around and and get something<\/strong> out there. I feel very much like Stephen King when he wrote about the Gunslinger:<\/p>\n

\n

a sort of hush fell over my previously busy creative life \u2013 not a writer\u2019s block, but a sense that it was time to stop goofing around with a pick and shovel and get behind the controls of one big great God a\u2019mighty steamshovel, a sense that it was time to try and dig something big out of the sand, even if the effort turned out to be an abysmal failure.<\/p>\n<\/blockquote>\n

And that drive, that urge to have it set free became too great – so I put my ‘lil mobile game into soft release. From Unity’s own website:<\/p>\n

What is a soft launch?<\/strong><\/h2>\n

A soft launch refers to the common strategy of releasing a product ahead of its scheduled launch with little or no marketing push. Unlike full launches, soft launches are usually planned as “rehearsals” for a full launch<\/p>\n

I felt the problems with this year – the chaos of having our basement waterproofed, my in-laws having health issues and the nagging remembrance of covid and how it set back so many things got me to a point where I had<\/strong> to act. To stop letting every complication push back my desire to make and release games, no matter how small.<\/p>\n

So I fired up Mailchimp, fired off a email to my loyal fans and let them know that they could have first dibs on owning a Booper game. But then after that, I sent an email to my contacts in the old friends and family list, and then realized I had to make a blog post about it.<\/p>\n

\"clickable<\/a>
Help a dev get his start!<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Well, it was either that or The Chambers Bros. ‘The Time Has Come Today’ Because of life, complications and the never ending parade of things getting in the way of making games – I’ve decided to stop puttering around and and get something out there. I feel very much like Stephen King when he wrote … Continue reading Soft Launching<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":5457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/fletcherstudios.net\/blog1\/wp-json\/wp\/v2\/posts\/5456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fletcherstudios.net\/blog1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fletcherstudios.net\/blog1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fletcherstudios.net\/blog1\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fletcherstudios.net\/blog1\/wp-json\/wp\/v2\/comments?post=5456"}],"version-history":[{"count":3,"href":"https:\/\/fletcherstudios.net\/blog1\/wp-json\/wp\/v2\/posts\/5456\/revisions"}],"predecessor-version":[{"id":5461,"href":"https:\/\/fletcherstudios.net\/blog1\/wp-json\/wp\/v2\/posts\/5456\/revisions\/5461"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fletcherstudios.net\/blog1\/wp-json\/wp\/v2\/media\/5457"}],"wp:attachment":[{"href":"https:\/\/fletcherstudios.net\/blog1\/wp-json\/wp\/v2\/media?parent=5456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fletcherstudios.net\/blog1\/wp-json\/wp\/v2\/categories?post=5456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fletcherstudios.net\/blog1\/wp-json\/wp\/v2\/tags?post=5456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}